Public
sector
Media
Judiciary

Sophina

Media Country or Region United Kingdom of Great Britain and Northern Ireland
Sourced From
JournalismAI The London School of Economics and Political Science (2025) 'JournalismAI'. Available at: https://www.lse.ac.uk/media-and-communications/polis/JournalismAI (Accessed March 2025).
Sophina assists journalists by providing guidance on creating viral vertical videos, utilizing customized scripts tailored to their needs. It streamlines the content creation process, making it easier for journalists to produce engaging material.
Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

Production

Data Visualization (Environmental data charting, 3-D modeling) Topic Development (Mockups, Storyboards, News aggregation) Automated Content Generation (Writing assistants, Grammar checkers) Technical Assistance (Remote production, Visual effects, Autonomous cameras)

SDG 9 Industry, innovation and infrastructure
#assist Assist users in rapidly converting written work into engaging, viral-ready scripts optimized for vertical videos. By providing expert-level guidance, Sophina helps users, especially journalists and content creators, craft scripts that resonate with social media algorithms, making it easier to share information in a captivating format.
#empower Empower content creators by allowing them to produce high-quality scripts without needing extensive broadcasting or scriptwriting experience. Sophina’s ability to tailor scripts to meet the demands of social media platforms encourages more journalists to engage in video storytelling, driving broader reach and fostering a healthier information landscape.
Website
Developed by
Civil Society, Private Sector
Deployment Type
Web Platform
Community Moderation
Requires community manager
Difficulty Level
Does not require developer
License
Proprietary
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The designations used and the presentation of materials throughout this repository do not imply the expression of any opinion on the part of UNESCO and IRCAI concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas, opinions, and content presented in this repository are those of the authors; they do not necessarily represent the views of UNESCO and IRCAI and do not commit the Organizations.