Public
sector
Media
Judiciary

Smartocto

Media Country or Region Netherlands
Sourced From
The next wave of disruption: Emerging market media use of artificial intelligence and machine learning Cook, Clare, et al. The Next Wave of Disruption: Emerging Market Media Use of Artificial Intelligence and Machine Learning. Edited by Robert Shaw, International Media Support, 2021. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf. (Accessed March 2025).
Smartocto is an editorial analytics platform designed for newsrooms and content creators to improve content performance. It provides data-driven insights, tips, and alerts to enhance story relevance and impact. It helps users connect with their audience by offering actionable recommendations based on content strategy, historical analysis, and real-time analytics.
Production

Data Visualization (Environmental data charting, 3-D modeling) Topic Development (Mockups, Storyboards, News aggregation) Automated Content Generation (Writing assistants, Grammar checkers) Technical Assistance (Remote production, Visual effects, Autonomous cameras)

#analyze Analyze content performance by leveraging data-driven insights, helping to refine editorial strategies and boost audience engagement.
#automate Automate content optimization by receiving real-time alerts and recommendations based on ongoing analytics, ensuring continuous improvement.
Website
Developed by
Private Sector
Deployment Type
Cloud-Based AI Service & API
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Proprietary
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The designations used and the presentation of materials throughout this repository do not imply the expression of any opinion on the part of UNESCO and IRCAI concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas, opinions, and content presented in this repository are those of the authors; they do not necessarily represent the views of UNESCO and IRCAI and do not commit the Organizations.