Public
sector
Media
Judiciary

Semantic Force

Media Country or Region Lithuania
Sourced From
The next wave of disruption: Emerging market media use of artificial intelligence and machine learning Cook, Clare, et al. The Next Wave of Disruption: Emerging Market Media Use of Artificial Intelligence and Machine Learning. Edited by Robert Shaw, International Media Support, 2021. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf. (Accessed March 2025).
Semantic Force, operating across 19 countries in Central and Eastern Europe, uses artificial intelligence to aggregate and analyze data from social media, networks, and other sources. They specialize in monitoring issues such as fraud, fake news, bot activity, and conducting audience analysis. Their services are subscription-based, providing valuable insights for fact-checking and digital investigations.
Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

Newsgathering and Fact-Checking

Data Gathering (Open-source intelligence tools, Geospatial data platforms, Public record datasets) Data Verification (Fact-checking, Reverse-image search, Source tracing) Social Media Mining (Automated filtering, Pattern identification) Hazard Monitoring and Warning Systems

#analyze Analyze and interpret large-scale digital data for detecting patterns like fraud and fake news.
#detect Detect fraud, misinformation, and bot activity across various digital platforms to ensure content integrity.
#monitor Monitor digital content in real time, enabling organizations to track emerging trends and potential threats.
Website
Developed by
Private Sector
Deployment Type
Cloud-Based AI Service & API
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Proprietary
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