Public
sector
Media
Judiciary

Piano

Media Country or Region Slovakia
Sourced From
The next wave of disruption: Emerging market media use of artificial intelligence and machine learning Cook, Clare, et al. The Next Wave of Disruption: Emerging Market Media Use of Artificial Intelligence and Machine Learning. Edited by Robert Shaw, International Media Support, 2021. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf. (Accessed March 2025).
Piano helps media companies optimize digital revenue by personalizing user experiences and analyzing audience behavior. It offers tools for segmenting users, orchestrating content journeys, and integrating data across platforms. This helps media organizations increase engagement, manage subscriptions, and maximize conversions through tailored digital experiences.
Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

#analyze Analyze user interactions across platforms to refine strategies, improve audience targeting, and increase conversions.
#automate Automate content journeys to deliver targeted experiences and drive subscriber growth while maintaining efficiency.
#personalize Personalize user experiences by segmenting audiences based on behavior, tailoring content to boost engagement and retention.
Website
Developed by
Private Sector
Deployment Type
Cloud-Based AI Service & API
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Proprietary
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