PEACH

Media Switzerland

Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).

PEACH is an open-source personalization and content recommendation system developed specifically for broadcasters to improve audience engagement. PEACH stands for "Personalization for EACH". Using machine learning, PEACH surfaces high-quality content from a newsroom's archives and suggests relevant material to viewers. The platform also supports content personalization, enabling newsrooms to publish multiple formats of a single piece to cater to different audience preferences. Developed by the European Broadcasting Union, PEACH is a collection of open-source solutions that can be subscribed to either in full or individually based on a newsroom's specific needs.

Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

Production

Data Visualization (Environmental data charting, 3-D modeling) Topic Development (Mockups, Storyboards, News aggregation) Automated Content Generation (Writing assistants, Grammar checkers) Technical Assistance (Remote production, Visual effects, Autonomous cameras)

#automate Automate the process of content recommendation using PEACH’s machine learning tools, streamlining the distribution of relevant content from your newsroom.

#personalize Personalize content experiences using PEACH, which tailors recommendations and formats to match individual audience preferences, improving viewer engagement.

Website

Developed by: Public Sector
Deployment Type: Cloud-Based AI Service & API
Community Moderation: Does not require community manager
Difficulty Level: Requires developer
License: Open-source

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