IFTTT

Media United States of America

Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).

IFTTT is an automation platform that simplifies content distribution across multiple social media channels by enabling app integrations between different platforms. Journalists can use IFTTT to post content on one platform, such as Facebook or Twitter, and automatically share it across all their connected platforms, ensuring consistent outreach. In addition to social media, IFTTT can sync various other services like Slack, Google Calendar, Gmail, and Google Drive, providing a streamlined notification and automation system for more efficient workflow management.

Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

#automate Automate content distribution by using IFTTT to sync posts across multiple social media platforms, saving time and increasing efficiency.

#interact Interact seamlessly with your audience by automating notifications and content sharing through IFTTT's cross-platform integrations.

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Developed by: Private Sector
Deployment Type: Web Platform
Community Moderation: Does not require community manager
Difficulty Level: Does not require developer
License: Proprietary

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