Public
sector
Media
Judiciary

Google Lighthouse

Media Country or Region United States of America
Sourced From
Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).
Google Lighthouse is an open-source tool that can help your newsroom optimize website performance by identifying areas for faster load times and better user experience. It ensures accessibility by highlighting issues such as poor color contrast and screen reader compatibility, making your content more inclusive. Lighthouse also improves SEO by offering recommendations to enhance content discoverability and search rankings. Additionally, it ensures that your site follows best practices for security, mobile-friendliness, and overall usability, helping to retain readers and increase engagement.
Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

Workflow and Other General Operations

Workflow automation, including automation of routine tasks such as data entry and scheduling Targeted advertising and ad placement optimization Archiving and leveraging content for and from archives, including tagging, descriptions, metadata mastering, face and voice recognition, and watermarking Crisis and emergency simulation Collaboration across media outlets

#analyze Analyze your newsroom's website performance, accessibility, and SEO with Google Lighthouse to identify weaknesses and optimize the reader experience.
#monitor Monitor your site’s health by running regular audits, ensuring fast load times, strong security, and mobile-friendliness to keep your audience engaged.
#organize Organize your web optimization efforts with structured reports and actionable insights, helping your team prioritize fixes and improve content reach.
Website
Developed by
Public Sector
Deployment Type
Web Platform
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Open-source
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The designations used and the presentation of materials throughout this repository do not imply the expression of any opinion on the part of UNESCO and IRCAI concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas, opinions, and content presented in this repository are those of the authors; they do not necessarily represent the views of UNESCO and IRCAI and do not commit the Organizations.