Public
sector
Media
Judiciary

Google Jigsaw

Media Country or Region United States of America
Sourced From
Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).
Google Jigsaw offers a suite of open-source tools designed to help newsrooms tackle misinformation, online toxicity, and media manipulation. Its tools include Assembler, which assists journalists in detecting altered images and videos, and Moderator, which leverages machine learning to filter toxic comments and maintain healthier discussions. By automating fact-checking and improving audience engagement through content moderation, Jigsaw supports news organizations in maintaining credibility and fostering more constructive online conversations.
Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

Newsgathering and Fact-Checking

Data Gathering (Open-source intelligence tools, Geospatial data platforms, Public record datasets) Data Verification (Fact-checking, Reverse-image search, Source tracing) Social Media Mining (Automated filtering, Pattern identification) Hazard Monitoring and Warning Systems

#analyze Analyze the credibility of sources and media with Jigsaw's Assembler tool, assisting journalists in verifying manipulated media and ensuring the accuracy of news reporting.
#detect Detect misinformation, hate speech, and online extremism using Jigsaw's AI-powered tools, helping newsrooms identify harmful content quickly and accurately.
#moderate Moderate online comments and discussions using Jigsaw's Moderator tool, reducing toxicity and fostering a healthier, more productive community engagement on newsroom platforms.
Website
Developed by
Private Sector
Deployment Type
Cloud-Based AI Service & API
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Open-source
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The designations used and the presentation of materials throughout this repository do not imply the expression of any opinion on the part of UNESCO and IRCAI concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas, opinions, and content presented in this repository are those of the authors; they do not necessarily represent the views of UNESCO and IRCAI and do not commit the Organizations.