Public
sector
Media
Judiciary

Google Fact Check

Media Country or Region United States of America
Sourced From
Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).
Google Fact Check enables publishers to tag their fact-checking articles with a specific schema.org/ClaimReview markup. This structured data offers key details about the claim being evaluated, the originator of the claim, and the conclusion of the fact-check. By applying this markup, articles are more easily recognized by search engines, improving their visibility and ensuring they are clearly labeled as fact-checks in search results and other relevant platforms.
Newsgathering and Fact-Checking

Data Gathering (Open-source intelligence tools, Geospatial data platforms, Public record datasets) Data Verification (Fact-checking, Reverse-image search, Source tracing) Social Media Mining (Automated filtering, Pattern identification) Hazard Monitoring and Warning Systems

Production

Data Visualization (Environmental data charting, 3-D modeling) Topic Development (Mockups, Storyboards, News aggregation) Automated Content Generation (Writing assistants, Grammar checkers) Technical Assistance (Remote production, Visual effects, Autonomous cameras)

#analyze Analyze the effectiveness of fact-checking articles and how they appear in search results by examining their search performance. Understanding how ClaimReview impacts search visibility helps refine SEO strategies and enhance content reach.
#deploy Implement ClaimReview markup into fact-checking articles to enhance their visibility in search results. This helps the search engine easily identify the content as a fact-checked piece and render it appropriately, improving search engine optimization (SEO) and discoverability.
#inform Inform audiences and search engine users by providing structured data through ClaimReview, which makes it easier for them to understand the context of fact-checked content. It provides quick access to the claim, who made it, and its verdict directly in search results.
#monitor Track the performance of fact-checked articles using analytics tools to ensure that ClaimReview is properly rendering in search results. This allows for constant assessment of content's impact and engagement.
Website
Developed by
Private Sector
Deployment Type
Web Platform
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Proprietary
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© IRCAI and UNESCO

The designations used and the presentation of materials throughout this repository do not imply the expression of any opinion on the part of UNESCO and IRCAI concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas, opinions, and content presented in this repository are those of the authors; they do not necessarily represent the views of UNESCO and IRCAI and do not commit the Organizations.