Public
sector
Media
Judiciary

Eva by ElSurti

Media Country or Region Paraguay
Sourced From
JournalismAI The London School of Economics and Political Science (2025) 'JournalismAI'. Available at: https://www.lse.ac.uk/media-and-communications/polis/JournalismAI (Accessed March 2025).
Eva functions as an AI-driven chatbot designed to recount the experience of a Paraguayan woman imprisoned on drug trafficking charges. It presents the woman’s personal story interactively, highlighting challenges faced by incarcerated women, especially related to unjust treatment, discrimination, and reintegration struggles.
Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

Production

Data Visualization (Environmental data charting, 3-D modeling) Topic Development (Mockups, Storyboards, News aggregation) Automated Content Generation (Writing assistants, Grammar checkers) Technical Assistance (Remote production, Visual effects, Autonomous cameras)

SDG 5 Gender equality
SDG 10 Reduced inequalities
SDG 16 Peace, justice and strong institutions
#empower Empower users to reflect critically on societal issues by sharing Eva’s narrative. Encourage discussions on alternatives to criminalization and confinement, promoting empathy, understanding, and a deeper insight into the impact of drug policies on vulnerable populations.
#inform Inform users about the challenges faced by incarcerated women, especially regarding unjust treatment, discrimination, and reintegration struggles. Present Eva’s personal story to raise awareness about the failures of punitive drug policies and the disproportionate impact on women involved in drug trafficking.
#interact Engage users by allowing them to converse with Eva, who recounts her journey interactively. Foster empathy by providing a space where users can understand the emotional and social complexities of being a woman imprisoned on drug trafficking charges.
Website
Developed by
Civil Society, Private Sector
Deployment Type
Web Platform
Community Moderation
Requires community manager
Difficulty Level
Does not require developer
License
Proprietary
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The designations used and the presentation of materials throughout this repository do not imply the expression of any opinion on the part of UNESCO and IRCAI concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas, opinions, and content presented in this repository are those of the authors; they do not necessarily represent the views of UNESCO and IRCAI and do not commit the Organizations.