Disqus

Media United States of America

Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).

Disqus is a comprehensive platform designed for managing audience interactions and moderating comments on websites. It allows you to seamlessly integrate comment sections into your site and provides tools to track and assess user engagement, assigning a "score" to each participant based on their activity. The platform automatically detects and flags spam content, ensuring your site remains clean. Disqus enhances user retention through cross-site notifications and email alerts, encouraging users to return and engage further. It also provides valuable insights into user engagement patterns, helping you understand your audience's behavior. Additionally, Disqus features ad optimization tools, turning engagement into ad leads while offering options to add more advertising space on your site.

Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

SDG 9 Industry, innovation and infrastructure

#interact Keep readers engaged with cross-platform email alerts that bring them back to your site.

#moderate Boost audience participation by ensuring a smooth, moderated commenting experience.

#retrieve Gain insights into audience behavior through a detailed engagement analytics dashboard.

Website

Developed by: Private Sector
Deployment Type: Cloud-Based AI Service & API
Community Moderation: Requires community manager
Difficulty Level: Does not require developer
License: Open-source

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