Coral

Media United States of America

Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).

Coral offers a system designed to foster productive dialogue and reduce abuse in media discussions. It allows users to identify journalists, mute unwanted voices, and manage their privacy and comment history. Features also include sorting comments by popularity, receiving notifications when journalists engage, and real-time comment alerts. Additionally, users can sign in, comment, and engage through AMP pages.

Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

SDG 9 Industry, innovation and infrastructure

#empower Coral enables readers to take an active role in shaping discussions, empowering them to contribute and collaborate with journalists.

#interact Coral encourages direct interaction between journalists and readers, fostering meaningful engagement in real-time.

#moderate The platform helps manage online conversations by highlighting valuable comments and reducing harmful content.

Website

Developed by: Civil Society, Private Sector
Deployment Type: Cloud-Based AI Service & API
Community Moderation: Requires community manager
Difficulty Level: Requires developer
License: Open-source

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