Chartbeat

Media United States of America

Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).

Chartbeat's AI offers significant benefits to the media sector by providing real-time, data-driven insights that help content teams understand audience behavior. Its AI-driven tools enable publishers to analyze metrics such as Engaged Time, Scroll Depth, and real-time interactions, allowing for quick optimization of content strategies. By delivering predictive analytics, it helps media outlets determine which content is likely to engage readers, improving retention and conversions. The platform also supports headline and content testing, optimizing user experience by determining the most effective formats and messaging. Overall, Chartbeat's AI empowers media organizations to drive more informed, data-backed editorial and business decisions, maximizing audience engagement and revenue opportunities.

Distribution and Audience Engagement

AI-powered content personalization (e.g. personalized trailers, thumbnails, hyper-personalized content) Optimized distribution and scheduling, such as automated A/B testing Audience analytics and audience sentiment analysis Interaction with audiences, such as comment moderation on media’s online platforms, generating standard replies, processing feedback AI-powered tools that enable user/audience empowerment (for instance to understand why they see such content, to decide on the algo, to enable flagging of problematic content).

SDG 9 Industry, innovation and infrastructure

#analyze Chartbeat helps publishers maximize the performance of their content by providing real-time insights on audience behavior. Its core tool "Chartbeat for Publishing" provides real-time analytics that help content teams monitor audience engagement across platforms. It includes a customizable dashboard for tracking key metrics like Engaged Time and Scroll Depth, enabling teams to optimize their content and strategies. It also integrates with major platforms like Facebook Instant Articles and Google AMP

Website

Developed by: Private Sector
Deployment Type: Cloud-Based AI Service & API
Community Moderation: Does not require community manager
Difficulty Level: Requires developer
License: Open-source

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