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BrandMatch by New York Times

Media United States Distribution and Audience Engagement
BrandMatch is an AI-powered ad targeting tool that creates personalized audience segments for ad campaigns based on brand-specific marketing briefs. Using natural language processing, it interprets the nuances of a brief to match it with relevant articles and audiences that align with the brand's target. This approach moves beyond traditional, fixed targeting criteria by dynamically connecting ads with relevant content and audiences.
SDG 8 Decent work and economic growth
SDG 9 Industry, innovation and infrastructure
Stakeholders
Business, Civil Society
Maturity
Company
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