Public
sector
Media
Judiciary

Amazon Rekognition

Media Country or Region United States of America
Sourced From
Partnership on AI: AI Tools for Local Newsrooms Database International Media Support (2021) 'The next wave of disruption: Emerging market media use of artificial intelligence and machine learning'. Available at: https://www.mediasupport.org/wp-content/uploads/2021/07/AI-ML-in-Emerging-Markets-vFinal4.pdf (Accessed March 2025).
Amazon Rekognition is a powerful AI tool that automatically analyzes images, videos, and live streams to detect objects, scenes, and faces. Newsrooms can leverage this technology to categorize media content, identify landmarks, or even recognize celebrities for easy cataloging. It can also be utilized for content moderation, automatically flagging images or videos that violate community standards.
Newsgathering and Fact-Checking

Data Gathering (Open-source intelligence tools, Geospatial data platforms, Public record datasets) Data Verification (Fact-checking, Reverse-image search, Source tracing) Social Media Mining (Automated filtering, Pattern identification) Hazard Monitoring and Warning Systems

Production

Data Visualization (Environmental data charting, 3-D modeling) Topic Development (Mockups, Storyboards, News aggregation) Automated Content Generation (Writing assistants, Grammar checkers) Technical Assistance (Remote production, Visual effects, Autonomous cameras)

#analyze Leverage Rekognition’s deep learning models to perform image and video analysis. Extract insights like text in images or actions within video frames for story development.
#detect Use Rekognition to identify objects, people, and scenes in images or videos. Flag specific elements such as faces or landmarks for cataloging or content moderation.
#moderate Implement Rekognition to ensure that uploaded media complies with community guidelines. Automatically filter out inappropriate content in images or video streams for public-facing platforms.
#organize Use Rekognition to automatically tag and label objects in archival footage. This allows journalists to efficiently sort and retrieve images and videos based on content categories or specific scenes.
Website
Developed by
Private Sector
Deployment Type
Cloud-Based AI Service & API
Community Moderation
Does not require community manager
Difficulty Level
Requires developer
License
Proprietary
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